Expo 2020 Dubai
Dubai, UAE • Large-Scale F&B Master Planning and Concept Strategy
Mega-Event Hospitality
Development of large-scale food and beverage strategy across one of the world's most complex hospitality and destination environments, supporting the integration of more than 100 dining concepts across the Expo masterplan.
This unprecedented project required coordinating multiple hospitality operators, diverse culinary concepts, and complex operational flows to deliver a world-class guest experience for millions of visitors from around the globe.
Scope of Services
F&B Master Planning and Zoning Strategy
Comprehensive planning across 100+ dining concepts, ensuring optimal placement, traffic flow, and guest experience throughout the Expo site.
Concept Positioning and Operational Planning
Strategic positioning of diverse dining concepts to serve different guest segments and occasions throughout the event.
Brand Integration Across Multiple Hospitality Environments
Coordinating brand representation and operational standards across multiple hospitality environments and operators.